Adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 iconic Originals shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, Originals will launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th..