Burlington (USA)/ Herzogenaurach (Germany), April 27th, 2010 – adidas Originals and Burton Snowboards today announced the adidas Originals x Burton lifestyle collection, available for just one season starting in November, 2010. The new collection combines the aesthetics of the most iconic streetwear brand with the world’s leading snowboard brand, resulting in a limited edition line of men’s apparel and footwear.

“adidas Originals is committed to meeting the taste of our consumers by continuing to introduce fresh new concepts that fit their lifestyle and extend the brand in organic and credible ways,” explained Ben Pruess, Vice President adidas Originals. “When venturing into this area, we wanted to partner with the leading brand in the market to ensure an authentic and inspirational proposition. This helps us extend our offer while staying committed to our core. When you find the right partner, it compliments both brands as experts in their fields while bringing something new to both of our consumers. Burton was the one and only choice for us when we decided to transform our product from the street to the slopes.”

Have you ever tried to google “Varsity Jacket”? we did and there’s 618.000 results for it. We weren’t shocked, varsity jacket represents popularity and identity since 1930 where some letters appearing on wool jackets with leather sleeves. Only those who were able to participated in important games can wore those jackets.

The Locker, a Jakarta-based brand has been served their loyal customers with respect for the last five years. Always try to make products that can gives identity for them who wears it and feel the bond with the brand it self.

To celebrate varsity jacket as a part of street culture for the last 80 years, The Locker launch their own version and keep the spirit of a varsity jacket alives.

100% wools were choosen to make sure that the varsity jacket gives you warmness and buttery feeling and premium synthetic leather to maintain the idea of varsity jacket as an exclusive technical street wear.

They proudly announce that these premium limited jackets (only 25 of them world wide) were made in Indonesia.

Visit The Locker at
Plaza Semanggi 2nd Floor 153 Jakarta
021-96-LOCKER (021-96-568537)
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Photography Afrida Widya
Digital Imaging Ramen Arief Rachman